![]() ![]() ![]() So, it is a small space and additionally, it could be said that each cover art in these directories is crowded with many look-a-like squares. ![]() The title of the podcast should be “loud and clear”!Īnother important thing is the fact that podcast logos are in most cases displayed on the podcast cover arts in the directories of distributor podcast networks, and that is the form of a small square. The superiority of the microphone symbol is confirmed by the popularity of this symbol in the design of the podcast logos. Also, the symbols such as speech bubbles, earphones, megaphones, etc., are all potentially good solutions. The symbol of the “microphone” clearly reflects that it is a podcast, in the broadest sense, that it is a radio show, but certainly, the choice of that symbol is a complete success. The symbol most commonly used in podcast logos is the “microphone”. Writing the term “podcast” is the first solution that arises, regardless of whether that word and that term are part of your brand name, but the solution does not have to be exclusively writing of the term “podcast”. In such cases, it must be clear to the public that it is a podcast. Simply, you have to keep in mind that the logo of your podcast will not be shown only on podcast platforms so that it is logical and “quite clear” that it is, of course – a podcast, but that you will use and apply that logo in spheres that have nothing to do with podcasts. So, more to be a logotype or more to be a logomark? Logotype. Of course, no one will shoot you in the head if you don’t make it obvious, but you will definitely be a case of poor communication. With the podcast logo, one of the things that are important is that in the logo itself, it should be clearly stated that it is a podcast. Podcast Logo: This is a podcast!Īs with any logo, and in the case of a podcast logo, some elements and things are crucial. The exact specifications and provisions are contained in the Apple Artwork Guidelines, and in this article, in addition to the topic of the most important elements of a quality podcast logo, we specifically deal with this framework and highlight the most important things you need to properly create a logo and cover art for your podcast. Simply put, if you meet Apple standards, you will not have a problem with graphic and visual materials, that is, with the inclusion of your podcast in other distribution networks. In this regard, the main role is played by the Apple brand as the leading stakeholder among podcast distribution networks, as Apple’s specifications have become the standard adhered to by all other networks. In addition to the marketing effect, there is a technical reason, and the fact is that no distribution network will include your podcast in their network if you do not meet certain technical requirements, and one of the main requirements is graphic-visual material that must be made to exact specifications. That is why everyone who deals with podcasts must pay great attention to their visual identity. Audio content is a product, but visual identity is what actually communicates with the audience and what makes a podcast brand recognizable. The podcast is by nature an audio brand and as much as it is contradictory, the importance of visual identity in podcasts as a platform is even greater. ![]()
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