![]() ![]() The application that works well for this new type of pro and aspiring pro is more broadly applicable to a wider set of potential buyers. Many up and coming video enthusiasts have their sights set on being the next big YouTuber rather than the next Walter Murch. After all, the needs of social media content creators are different than those of a feature film editor. Meanwhile, Apple has been looking at a different type of pro who is working the social media side of the market. If all of the requests were addressed, would it move the sales needle for Final Cut Pro? I seriously doubt it. But these requests come from a niche part of the market. This has been very frustrating for traditional professional editors who might adopt FCP if Apple were more responsive to their requests. Unlike Blackmagic Design, Adobe, or Avid, Apple has decided not to toss in everything and the kitchen sink. Apple has designed these products to appeal to the single user who wants to build out the software with third-party tools to be what they need it to be. There are many traditional pros who have adopted Final Cut Pro and Logic Pro as their apps of choice – more internationally than in North America. For instance, many of the larger social media content creators have made investments into traditional high-end gear – lighting, cameras, post infrastructure, etc. The needs of these two types of pros – traditional and social – can diverge wildly, but there is also some overlap. They produce unboxing and review videos for a fee (or ad revenue) and populate multiple YouTube (and other) channels under various channel names. Social media editors range from individual influencers to mini-marketing firms. In the other, you have content creators who produce much of the media seen on social platforms. In one camp, you have traditional editors who cut commercials, corporate videos, television shows, and films. Split the professional user market into two camps. However, if your focus is Logic Pro, then check out this video by Nathan James Larsen for some thoughts and considerations. The obvious question is what type of user are these really designed for?Īlthough I routinely use both Final Cut and Logic, I will focus the rest of the discussion around Final Cut Pro. (Search the App Store and you’ll find more, but most are ones you’ve never heard of and are not marketed for high-end use.) I have no doubt that Final Cut Pro and Logic Pro will be the most fluid performers among these various options. Toss in iMovie and GarageBand and you now have at least five NLEs and two DAWs running on the iPad. So they don’t actually know what sort of users have picked up this solution, unless they hear directly from them. According to Blackmagic’s PR staff, they do have an idea of sales numbers, but not demographics. I would imagine it’s still being refined. It worked well, but didn’t feel optimized. Unlike the others, Resolve’s iPad application is largely the same as Resolve on the desktop.īlackmagic Design’s expansive NAB booth had only one demo pod showing Resolve running on the iPad. ![]() Rush uses the same UI for mobile and desktop versions, but it’s completely different than Premiere Pro. There’s also Adobe Rush and Blackmagic Design’s port of DaVinci Resolve to the iPad. Of course, it could be argued that LumaTouch mimicked FCP in the first place. At a casual glance, I would say that Apple picked up design inspiration from LumaTouch. I reviewed LumaTouch’s LumaFusion when it was launched five years ago. However, by making this early iPad-related announcement, Apple gains the attention of the tech press and might pull some attention away from Google. It’s an iPad competitor, although not equal to the iPad Pro models. The speculation is that it was designed to beat Google to the punch one day before the Google I/O 2023 event, where details of the Pixel Tablet have been revealed. The timing of this announcement is curious, since it precedes WWDC 2023. Logic Pro will run on any iPad with an A12 Bionic chip or later. FCP will require a newer iPad Pro or iPad Air. System requirements for Final Cut Pro are somewhat different than for Logic Pro. The other two Apple professional video applications – Motion and Compressor – have been left out of the loop. Presumably updates of those will also come in short order to maintain compatibility. Both will also include some advanced features not yet found in the desktop versions. These apps feature interfaces optimized for touch and the Pencil. By the end of May, there will be new, mobile versions of Final Cut Pro and Logic Pro for the iPad. This week Apple dropped a big one on its users. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |